I am Raúl Mermans García, a designer and marketing strategist specialized in building distinctive brand identities that combine creativity with business precision.

With a strong foundation in Business Administration and a deep-rooted passion for branding, marketing, and visual communication, I approach every project through both a creative and strategic lens. My work focuses on shaping brands that not only look visually compelling but are also aligned with clear market positioning and long-term business objectives.

I believe effective branding is the intersection of design, storytelling, and marketing strategy—a space where visual identity, emotional resonance, and commercial relevance meet. Whether developing a brand narrative, exploring aesthetic systems, or studying how perception is built, I’m driven by a simple obsession: understanding how brands speak, feel, and live in the world.