Entrepreneur & Creator
Building ideas into brands, products, and ventures.
I work across culture, business, storytelling, and technology—creating independently and sharing the process.
Selected worlds, work, and experiments
A wider creative universe.
What I’m building now
An independent practice with room to grow.
I’m building an independent practice and a portfolio of projects around brands, culture, products, and media. My current focus is collaborating with ambitious founders, publishing what I learn, and developing concepts that can become businesses of their own.
Selected founder collaborations
Helping early teams clarify what they are making and how it should meet the world.
Public perspectives and cultural analysis
Sharing observations, references, and working questions in public.
Original products and ventures
Developing independent concepts that can become useful, lasting businesses.
Selected projects
Work made tangible.
A selection of products and identity work that shows brand judgment, business thinking, and independent execution in practice.
Campaign SandboxA new model for how creative teams develop, compare, and strengthen campaign ideas—with human judgment at its centre.OpportunityGive teams a stronger way to move from a brief to a creative direction.RoleProduct concept, workflow design, and prototyping.BuiltA workspace for shaping and evaluating campaign routes.ProvesCreative workflow design can improve strategic judgment.View case
Campaign PulseA marketing intelligence product designed to turn campaign and audience activity into clearer commercial decisions.OpportunityMake dispersed marketing activity easier to act on.RoleProduct concept, strategy, and experience design.BuiltA decision-focused marketing intelligence product.ProvesBusiness thinking can become a tangible operating system.View case
RemoriaA luxury fragrance identity where visual direction, product story, and brand rules create one coherent world.OpportunityGive a product idea a distinctive, ownable point of view.RoleBrand strategy and visual direction.BuiltAn identity system and visual world for a fragrance concept.ProvesTaste and systems thinking can make a brand feel real.View case
About me
Building with both business sense and artistic direction.
I use code to structure the work. Across strategy, data, brand, and product, I turn complex problems into results people can understand and act on.
More about meFor collaborations, conversations, and ambitious projects.
If there is a promising project taking shape, I’d be glad to hear where it could go.