Selected portfolio
Case Studies
Campaigns, data, digital products, brand work, and AI-assisted tools built around a specific opportunity.
Flagship projects
Work that defines the current practice.
Products and tools where strategy, data, AI, and human judgment meet.
Campaign PulseA marketing intelligence product designed to turn campaign and audience activity into clearer commercial decisions.
Campaign SandboxA new model for how creative teams develop, compare, and strengthen campaign ideas.
Website Audit AgentEvidence-first AI workflow for website and experience audits.Experiments and prototypes
Explorations that extend the practice.
Projects that test a capability, hypothesis, or new direction.
OpsTwinOperational simulation and decision lab for comparing service-workflow changes under matched simulated conditions.Shows how teams can examine staffing and workflow tradeoffs before a live operational pilot, without presenting simulation evidence as certainty.
DemandOSA deterministic ML system that turns raw synthetic commerce records into demand forecasts, stockout-risk signals, and internal reorder recommendations.Shows how inventory intelligence can stay auditable: raw records in, computed planning signals out, and no autonomous purchasing in between.
DataBrief AIBounded AI reporting system for grounded spreadsheet briefs.For teams that need faster interpretation of messy data without unsupported AI claims.
Benchmark Intelligence EngineRaw-data benchmark intelligence engine for tracked share, rankings, monetization diagnostics, aggregation, and scenario projections.For repeatable benchmark analysis, public-safe data-product storytelling, and clearer strategic readouts.
AI Sports CampaignAI campaign workflow for controlled visual iteration and campaign consistency.For creative teams that need faster visual variants without losing art direction, continuity, or brand control.
RemoriaLuxury fragrance identity system with scalable creative and AI-ready brand rules.For brands that need product stories, packaging, content, and AI-assisted outputs to stay coherent.
BlogAgentAI editorial workflow for generating copy-ready blog drafts with research, candidate validation, review, and human control.For editorial teams that need faster first drafts without giving up source awareness, recommendation constraints, or human review.
TerritoryOps SpainPrivate atlas and operational console for managing real estate opportunities by location, status, follow-up, and deal stage.For validating how a focused internal tool can turn fragmented location research into a clear operating workflow.
Raul Mermans PortfolioDigital identity system for case studies, visual work, and technical proof.For presenting multidisciplinary creative and technical work through a clearer system of proof.